PROGRAMME OVERVIEW
This one-day training course puts into every leader’s hands an extremely practical and actionable approach to strategic planning and execution. Inspired by the Employee-Customer-Profit Chain model, this course guides executives and managers through the process of developing a clear, concise strategy that aligns organisational goals with customer needs and employee behaviours, ultimately driving profitability and growth.
This training focuses on bringing strategic concepts to life through a straightforward, memorable framework—your unique “Strategy to Life.” Attendees will learn how to define their organisation’s desired state, understand and influence customer behaviour, identify key drivers of success, and foster a culture of engagement and high performance. By the end of the day, attendees will have a powerful strategic tool that provides a clear line of sight from vision to action, ensuring alignment and execution across all levels of the organisation.
Through this training attendees will learn how to:
- Define Your Desired State: Create a compelling vision for your organisation’s future that excites stakeholders and provides a clear direction for success.
- Understand Customer Behaviour: Identify key customer segments, understand their needs and motivations, and develop strategies to drive desired behaviours that align with your organisational goals.
- Identify Key Drivers: Discover the unique selling propositions (USPs) that differentiate your organisation and drive customer loyalty, increased spending, and advocacy.
- Align People Behaviour: Learn what actions your team needs to start, stop, and continue to consistently deliver on key customer drivers, and how to embed these behaviours into your culture.
- Create the Right Conditions: Establish the necessary conditions for a highly engaged and motivated workforce, including the right levels of support, training, recognition, and communication.
- Apply Leader Actions for High Performance: Explore the values, behaviours, and habits that leaders need to model and cultivate to foster a high-performance culture that supports strategic goals.
Who would benefit from this training?
This training is ideal for senior leaders, managers, and team leaders across all industries who are responsible for strategic planning, team alignment, and driving business performance. Whether you’re leading a large organisation or a small team, this course will provide you with the tools to create a focused, impactful strategy that everyone can buy into and bring to life.
By attending this training, you will gain the clarity and tools needed to translate your strategic ambitions into actionable, day-to-day practices that align your team and drive business success. You will be empowered to lead with purpose, inspire your team, and create a clear path to achieving your most ambitious goals.
Training Format
The course will be delivered through a workshop format through the inclusion of interactive lectures, group discussions, hands-on exercises, and practical workshops. Attendees will work on developing their own “Strategy to Life” tailored to their business context, ensuring immediate applicability and relevance.
For Micro and SME business leaders focused on the health, growth, and future success of their business, the L7 Business Growth Academy offers a valuable alternative or supplement to a traditional in-house workshop. This 12-month online membership programme, based on the Strategy to Life framework, combines monthly training, mentorship, and group coaching to provide ongoing support and development. Members opting for the enhanced MemberPLUS option also receive quarterly business health checks. Ideal for leaders seeking consistent guidance, accountability, and development throughout the year, this programme is designed to fit both budget and schedule. Discover more about the membership option HERE.
Take control of your strategy and bring it to life with “Strategy to Life: Leading for Profit.”
BENEFITS FOR YOU
Clear Strategic Vision: Gain the skills to articulate a clear, compelling vision for your organisation’s future, providing a definitive direction that engages stakeholders and drives action.
Practical Strategy Development: Learn how to create a concise and actionable strategic plan that can be easily communicated and executed across your team, ensuring everyone is aligned and focused on the same goals.
Customer-Centric Insights: Develop a deeper understanding of your key customer segments, their needs, and behaviours, allowing you to tailor strategies that enhance customer satisfaction, loyalty, and engagement.
Enhanced Leadership Skills: Discover the critical actions and behaviours leaders must model to foster a high-performance culture and inspire your team to achieve strategic goals.
Actionable Tools and Frameworks: Walk away with a practical toolkit that includes a unique “Strategy to Life” framework, providing a clear line of sight from vision to action, and enabling immediate implementation within your organisation.
Increased Influence and Impact: Equip yourself with the knowledge and confidence to lead strategic initiatives that drive profitability and growth, enhancing your influence and impact within your organisation.
Alignment and Engagement: Learn how to align your team’s behaviour with strategic goals, creating a motivated and engaged workforce that is committed to achieving success.
BENEFITS FOR YOUR ORGANISATION
Improved Strategic Alignment: Equip leaders with the tools to develop and execute strategies that align with organisational goals, ensuring that every team member is working towards a common vision. The “Strategy to Life” framework can be applied to top level whole company strategies, and is equally effective when applied to team or sub-department strategies to ensure whole-company strategic alignment.
Enhanced Profitability and Growth: By focusing on the Employee-Customer-Profit Chain, this training helps leaders create strategies that drive customer satisfaction, employee engagement, and ultimately, increased profitability.
Stronger Customer Focus: Leaders trained in this course will bring back insights on how to better understand and influence customer behaviour, leading to improved customer experiences and long-term loyalty.
High-Performance Culture: Leaders will learn how to foster a culture of engagement and high performance, which can lead to greater productivity, lower turnover, and a more positive work environment.
Scalable Strategic Execution: The “Strategy to Life” framework simplifies strategic planning and execution, making it easier for leaders at all levels to implement and scale within the organisation.
Leadership Development: Investing in this training enhances the leadership capabilities of your team, empowering them to make strategic decisions that drive organisational success.
Tangible ROI: With actionable outcomes and strategies tailored to your business context, organisations will see a direct impact on their strategic initiatives, making this training a valuable investment in the company’s future.
Competitive Advantage: By equipping leaders with the ability to effectively bring strategy to life, your organisation can stay ahead of the competition through clearer direction, stronger execution, and better alignment with market demands.
Attending “Strategy to Life: Leading for Profit” not only elevates individual leadership skills but also drives organisational performance, making it a strategic investment in your company’s success.
- Define Your Desired State: Create a compelling vision for your organisation’s future that excites stakeholders and provides a clear direction for success.
- Understand Customer Behaviour: Identify key customer segments, understand their needs and motivations, and develop strategies to drive desired behaviours that align with your organisational goals.
- Identify Key Drivers: Discover the unique selling propositions (USPs) that differentiate your organisation and drive customer loyalty, increased spending, and advocacy.
- Align People Behaviour: Learn what actions your team needs to start, stop, and continue to consistently deliver on key customer drivers, and how to embed these behaviours into your culture.
- Create the Right Conditions: Establish the necessary conditions for a highly engaged and motivated workforce, including the right levels of support, training, recognition, and communication.
- Leader Actions for High Performance: Explore the values, behaviours, and habits that leaders need to model and cultivate to foster a high-performance culture that supports strategic goals.
- A highly interactive training course that introduces the “Strategy to Life’ Framework and supports the application to your own organisation, department or team strategy.
- Receive 1-to-1 advice and practical help
- All materials and handbooks required for the training will be provided to you.
This training will be delivered by myself, Sarah Brennand. It is suitable for in-house delivery, with an ideal group size of 5-20. This training is ideal as part of an end of year business review or start of year strategic goal setting exercise. It can also add high value when included as part of a leadership team away day or new team formation exercise to ensure you develop and continue to deliver a highly impactful business, department or team strategy that your people will buy-into, take ownership of and deliver in the most efficient way possible to drive profit and success.
I am based in central England, UK. I offer my training, coaching, and mentoring services face to face and online across the UK and overseas. I can work with you in-house or can arrange suitable training venues and / or team away days.
I do not include formal assessments as part of my training courses and programmes, however I do highly recommend delegates complete any associated independent directed learning that is provided for each course/programme. Completing directed learning helps to reinforce knowledge and skills acquired during the training, making it more likely that delegates will retain and apply this knowledge in their professional roles and for the benefit of their organisation. Myself and my team are available to provide support throughout the process.
This varies depending on which education or training course is being delivered. Training typically ranges from a half day course to a 4-day programmes and is based on course design and client need. In addition, it is usually expected that delegates would complete additional independent directed learning to support knowledge development and application of learning. Dates and timings of delivery, along with training hours and expectations will all be discussed and confirmed when you make a booking enquiry.
If you are an organisation interested in having your bespoke programme certified, please speak with me prior to making a booking so we can discuss your needs. All courses are available with L7 Certification, and some are available with University Certification and / or CPD points.
I offer 10% discount on bookings where 5 or more delegate places are booked on the same programme (bookings must be made at the same time and through the same payment transaction for the discount to be applied – this applies to bookings made for open programmes). In-house course fees will be confirmed once you have made an enquiry and we have discussed your needs.
It covers all required study material and programme activities. Further details and requirements will be discussed and confirmed when you make a booking enquiry to ensure the training meets your specific need.
WHY CHOOSE L7 EXECUTIVE COACHING FOR YOUR EDUCATION AND TRAINING?
At L7 Executive Coaching, I independently offer education and training, and also partner with organisations, academics, and leading practitioners I’ve had the privilege of working with over my many years in international business and education. With this extensive network and firsthand experience, I’m able to provide an exceptional choice for those seeking high quality educational solutions.
My track record speaks for itself. From working in, and collaborating closely with both UK and international universities and corporations, I’ve designed and executed a diverse range of programmes tailored to meet the unique needs of my clients. From comprehensive international degree programmes that foster global perspectives to delivering the most current executive education and training initiatives, I have designed, delivered and created impact across every step of the process.
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